Nike Tennis was in need of a boost as Nike Football had taken centre stage for the World Cup in Brazil. A brand refresh began with re-naming to Nike Court and a new set of design principles.
A brand experience in Nike Town NYC with store interiors and point of sale displays for the build up to US Open.
A limited edition sneaker collaboration with Roger Federer and Michael Jordan featuring duel branding and other stylings with a unique shoe box for the range.