A new cycle store and café brand opened in Harrogate to coincide with the Grand Depart in Yorkshire for the Tour de France. 

The brief was to create a contemporary brand that reflected high performance cycling but with an element of heritage. The identity was rolled out for the store, café, branded accessories, apparel and the Prologue Racing Team.

Nike Tennis was in need of a boost as Nike Football had taken centre stage for the World Cup in Brazil. A brand refresh began with re-naming to Nike Court and a new set of design principles.

A brand experience in Nike Town NYC with store interiors and point of sale displays for the build up to US Open.

A limited edition sneaker collaboration with Roger Federer and Michael Jordan featuring duel branding and other stylings with a unique shoe box for the range.

JTI regularly organise cultural events inviting shareholders and stakeholders where they can announce various developments of their business. This particular event was marking the launch of the concert season held at the Waterfront Hall in Belfast. Each guest is presented with a gift box containing an invitation and other luxury items along with information about the event and the orchestra. Other items such as posters and table cards were also produced for the evening to help navigate the guests during the course of the evening.

BT brand refresment for global and enterprise businesses.

Vodafone provide mobile services for many global markets where the demographic changes significantly. Vodafone needed to define a way to flex the master brand to reach different market segments more effectively.

Market segments for Family, Youth, Business and High Value Customer were explored and a digital and printed guideline was produced which demonstrated how to apply the toolkit and a set of design principles.

The brief was to create an identity that would appeal to a young female market. The choice of a bold graphic font that was memorable and distinctive that could be used for all branding applications such as labelling bags and signage.

Vodafone were launching their range of Smart 7 mobile phones. The brief was to create a visual campaign that used their master brand with new brand assets. A master image subtly communicating the number 7 and a range of graphic patterns were created that gave the range a strong visual identity. This was rolled out for billboards, packaging, internal comms and other touchpoints.

Vodafone V is a "Smart" technology that lets you connect and control your home, family and car from your smart phone. The sub-brand "V" and a master texture was created to give this service a unique look for Vodafone. The identity had to sit within the masterbrand guidelines and communicate this new technology for the customer. The brand was rolled out for billboards, retail environment, packaging and website.

A new chain of delis were opening in Amsterdam and other Dutch cities with the name Goud Heerlijk which means golden delicious. A golden icon in the logotype was developed to give the chain strong standout in all applications. A pearlescent gold ink was specified to give the identity a deeper golden texture for the stationery and menu covers.

6 Nations Rugby for the next generation of athletes.

A new range of Nike Court apparel was launched in conjunction with the US Open and featured in the Lookbook. Past and present tennis stars wearing the garments on and off the court was the main theme interspersed with iconic New York images as breaker spreads.

REAL are a property development and management business that are changing the rental market for the next generation.

• Brand creation

• Online

• Offline

• Application

• Tone of voice

Shaping the future of healthcare.

• Brand refresh

• Application

• Toolkit

A new season of Yorkshire’s most challenging cycling sportives, and a new riding kit for Struggle Events.

• Riding kit design

• Corporate events brochure

• Digital presentation

On the Rivet is a luxury cycling retreat for passionate ‘roadies’ and corporate customers.

• Brand creation

• Website

• Brochure

• Livery

• Accessories

Durrant Wapshott are a digital printer that specialise in large scale retail installations. Their clients include some of the UK's high streets most popular stores such as HMV and Marks & Spencer. They needed an identity that reflected their business and stood out from the competition. The master striped pattern with a bright colour palette became the key brand asset for the business. 

Jordan F1 and B&H the lead sponsors defined a new era in car and team graphics and increased televised air time by 200%.

• Branding

• Car livery

• Driver and team kit

• Merchandise

• Hospitality

I have a broad range of experience covering many product sectors including food and drink, sportswear, technology, automotive, tobacco and pharma.

Digital Outlook are a digital marketing company and have clients such as Disney and Nickelodeon. They had been operating for a decade and felt their identity was tired and dated. I was briefed to come up with a new name and visual identity. DOCO was chosen as the new company name which is an abbreviation of Digital Outlook Company. A modern typographic solution with a bright colour palette was then rolled out for all their business collateral, boardroom and reception area.

Instant noodles get the premium treatment.

Implementing a global visual strategy to ensure Camel is the most creative tobacco brand in the world.

• Global integrated comms

• Concepts

• Visualisation

• Brand toolkit

A new flavour sensation from the House of Sobranie.

• Concept territories
• Visualisation
• Brand toolkit

An extraordinary and curious experience for airport duty free. Mixing up the unique flavour ingredients of Gin and refreshing cucumber at The Hendrick’s Perfumery.

Brand identity for a digital marketing company that develop characters for companies such as Disney and Nickleodean.

New infusions from Bombay Sapphire.

Limited Edition VIP and consumer packaging for a brand new sneaker collab from Michael Jordan and Rodger Federer.

Concepts and design for a new oil that makes your engine cleaner.

Brand refinement for a very premium tobacco brand.

Iced Tea with an extra shot of refreshment.

• Concepts

• Visualisation

• Application

Concepts and design for a new snack that’s healthy for kids and mums.

Rebrand for Kent that continues their hi-tech heritage.

Not just food and drink… M&S food and drink